Post by account_disabled on Feb 22, 2024 4:33:58 GMT
The sixth webinar of the project "Expromo. How can a Ukrainian business enter the international market?" dedicated to comprehensive promotion to the global market. Ivan Burach, Head of PPC at Webpromo and Alina Smolenska, Chief Product Officer at Disqover Agency talked about the main strategies, planning and labeling of advertising campaigns. Content: Formation of promotion strategy taking into account online and offline sales Distribution of goods abroad Selection of performance tools for promotion to the foreign market Budget and media plan planning Branding of advertising campaigns and channel performance metrics Conclusions Expromo.
How can Ukrainian business enter the international market? Read also : Opportunities for small and medium-sized businesses to enter foreign markets Formation of promotion strategy taking into account online and offline sales Before starting, it is important to understand Dominican Republic WhatsApp Number what you want to achieve. The right goal will help you choose the tools. A promotion strategy is a plan for using marketing tools to achieve a predetermined goal. What does the strategy depend on? set goals established habits of the target audience (channels, filters) actions of competitors available budgets brand positioning There may be several related goals.
It is important to define the main goal: sales growth increasing brand awareness formation of a positive image attraction of new customers extension of c/a achieving the necessary indicators of ROI profitability CAC LTV, etc. Possible promotion channels own site placement on marketplaces placement of goods in chain stores sale of goods to a distributor managing social networks (Facebook, Instagram, TikTok, Twitter, Reddit) advertising sites Promotion tools should be chosen depending on the type of online/offline and when you have already chosen the promotion path.
How can Ukrainian business enter the international market? Read also : Opportunities for small and medium-sized businesses to enter foreign markets Formation of promotion strategy taking into account online and offline sales Before starting, it is important to understand Dominican Republic WhatsApp Number what you want to achieve. The right goal will help you choose the tools. A promotion strategy is a plan for using marketing tools to achieve a predetermined goal. What does the strategy depend on? set goals established habits of the target audience (channels, filters) actions of competitors available budgets brand positioning There may be several related goals.
It is important to define the main goal: sales growth increasing brand awareness formation of a positive image attraction of new customers extension of c/a achieving the necessary indicators of ROI profitability CAC LTV, etc. Possible promotion channels own site placement on marketplaces placement of goods in chain stores sale of goods to a distributor managing social networks (Facebook, Instagram, TikTok, Twitter, Reddit) advertising sites Promotion tools should be chosen depending on the type of online/offline and when you have already chosen the promotion path.